EMS offers reporting you can use effectively. Included in the reporting we provide to you are:

• PRIZM Lifestyle Clustering 
  • Targets beyond age/sex demographics and is national or market specific
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  • •Identifies the “kinds” of people most likely to watch a particular television program
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  • •Displays exactly where you should promote in other advertising mediums to reach those targeted viewers•
  • •Promotes to existing and potential viewers of a program simultaneously
  • •Delivers a 40% advantage over traditional planning methods for every dollar invested
• On-Air Promotion Optimizers and Nielsen Matrix Reports
  • Targets viewers who watch your own station
  • Targets viewers who watch your competition
  • Targets viewers who turn their TV on at any given tune-in time period …and see where they view you
• Audience Flow Studies – Color coded one-sheet
  • Identifies the retention levels from the lead in program
  • • Identifies from which competitive stations you gained viewers and to which you lost viewers
  • Identifies the tune-in and tune-out factors for the time period to see how much you and your competitors are gaining/losing
• Only Only Both and Triple Studies
  • Identifies what percentage of an audience watches one, two or three different programs on your station
  • By analyzing this data you can see how your programs and your competitors programs are building loyalty and performing over time
• Audience Loyalty Study
  • You can immediately see which programs have the highest loyalty factors in a given time period
  • Based on the average quarter hours viewed you can determine if you should be targeting your own viewers or competitive viewers