The biggest buzzword in the advertising industry today is “optimization”. 

Most optimization systems use Nielsen people-meter data to optimize demographic targets based on reach/frequency goals.  These systems, however, do not incorporate targeting information needed to insure that advertisers reach their prime prospects.  GRiP it! is a unique software tool for TV networks, Cable Networks, TV stations and broadcast services that maximizes the efficiency and effectiveness of on-air promotions by optimizing schedules based on pinpoint target information derived from raw Nielsen meter and diary studies.

GRiP it! :

·        Captures all promotional inventory directly from station/network logs

·        Allows promotion plans and priority levels to be set based on GRP and reach/frequency goals

·        Allocates promotional inventory automatically using target information derived from raw Nielsen meter and diary studies.

·        Creates an entire spot schedule by selecting the most appropriate positions for each promotion

·        Calculates market/network specific reach, frequency and effective frequency levels for each schedule

·        Allows completed schedule to be edited in any way necessary

·        Automatically assigns proper house numbers and ISCI codes to each announcement

·        Uploads completed schedule to final operational log

GRiP it!  produces a number of useful Management Reports including:

1.      Daily Promotional Logs

2.      Executive Summaries of All Campaigns Planned Each Week

3.      Individual Promotion Schedules useful for co-op submissions to syndicators/networks

EMS has a strong believe in not just dropping a system into your business. As part of our implementation services, we conduct a through review of your existing systems and practices, make recommendations for improvement, and can assist you in the business practice changes that will drive increased savings and ratings.

Join the many other Cable Networks and Television Stations who have finally managed to gain control of their own inventory, and manage it effectively. GRiP-it! manages more than $1 billion in station and network inventory annually, let us assist you in managing yours.