"Putting the Power of Science into Media Planning and Placement"

Product Announcements

11/10/2005

EMS has announced the intention to capture both Internet and VOD viewing of your promotions, and provide the capability of incorporating them in all Reach and Frequency Reporting with your On-Air Promotion. This will offer you the single view of all your in-house Promotional inventory, as well as R&F. More details to follow shortly, so keep watching this site.

10/18/2005

EMS announces that version 2.06, scheduled for release in early 2006, will now handle all types of Secondary Events. Included capabilities:

• Secondary Events can be read directly off your traffic log if encoded there
• Events can also be "pushed" to GRiP-it! from other systems, combined with your overall Promotion Campaigns whose inventory resides on Traffic log (and hence in GRiP-it!), managed there, and GRiP-it! will feed them back to your automation system directly
• GRiP-it! reporting will include all secondary events, including Reach & Frequency reporting, so your total On-Air Promotional inventory is managed

08/15/2005

EMS has announced the release of GRiP-it! 2.05. A short list of new capabilities:

• Handle most secondary events scheduling
• Process Drop-In Announcements and Alternate Logs
• Enter and Maintain Rate Card for Promotion Announcement value, and having $$ value reflect on all reports
• Process multiple networks/stations in a single instance of the database
• Create weekly Target Position Ranking Tables dynamically

Recent Events

EMS CEO George Feldman was a speaker at Promax/BDA 2005 in New York City. The presentation "Marketing, Branding & Targeting - Improve the Effectiveness of Off-Air Media Campaigns" is available upon request. 

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Last modified: 11/15/05